Vovka

“Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable. In”
― Robert B. Cialdini, Pre-Suasion: A Revolutionary Way to Influence and Persuade

“wouldn’t that person be even more amazing if, instead of telling the time, he or she built a clock that could tell the time forever, even after he or she was dead and gone?3”
― Jim Collins, Built to Last: Successful Habits of Visionary Companies

“We are gods with anuses.”
― Ernest Becker, The Denial of Death

“Each of us is more than the worst thing we’ve ever done.”
― Bryan Stevenson, Just Mercy