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Vovka
https://www.goodreads.com/vovkacoelho
“The two fundamental dimensions that distinguish people who rise to great heights and accomplish amazing things are will, the drive to take on big challenges, and skill, the capabilities required to turn ambition into accomplishment. The three personal qualities embodied in will are ambition, energy, and focus. The four skills useful in acquiring power are self-knowledge and a reflective mind-set, confidence and the ability to project self-assurance, the ability to read others and empathize with their point of view, and a capacity to tolerate conflict.”
― Power: Why Some People Have it and Others Don't
― Power: Why Some People Have it and Others Don't
“The act of making music, clothes, art, or even food has a very different, and possibly more beneficial effect on us than simply consuming those things. And yet for a very long time, the attitude of the state toward teaching and funding the arts has been in direct opposition to fostering creativity among the general population. It can often seem that those in power don’t want us to enjoy making things for ourselves—they’d prefer to establish a cultural hierarchy that devalues our amateur efforts and encourages consumption rather than creation. This might sound like I believe there is some vast conspiracy at work, which I don’t, but the situation we find ourselves in is effectively the same as if there were one. The way we are taught about music, and the way it’s socially and economically positioned, affect whether it’s integrated (or not) into our lives, and even what kind of music might come into existence in the future. Capitalism tends toward the creation of passive consumers, and in many ways this tendency is counterproductive.”
― How Music Works
― How Music Works
“A great idea that excites your organization but not your customer creates no value. A great idea that you cannot implement is a theoretical dream. And a great idea that you implement, but which the competition implements better, is at best a disadvantaged effort and at worst a waste of both time and resources.”
― The Wide Lens: A New Strategy for Innovation
― The Wide Lens: A New Strategy for Innovation
“Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable. In”
― Pre-Suasion: A Revolutionary Way to Influence and Persuade
― Pre-Suasion: A Revolutionary Way to Influence and Persuade
Audiobooks
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Audio & audiobooks are getting more and more popular for commuters & those wanting to squeeze in another book or two a month while doing other activit ...more
You Should be Readers
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This group is part of a larger network on the slack channel You Should Be Friends. We like reading. We like discussing things.
Vovka’s 2025 Year in Books
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