Janet

“In an era of fake news, and the filter bubble, [Gen Z is] also more likely to be able to push through the noise. . . Not only are they able to consume more information than any group before, they have also become accustomed to cutting through it. They are perhaps the most brand-critical, bullshit-repellent, questioning group around and will call out any behavior they dislike on social media. (Little wonder brands are quaking in their boots.)”
― Lucie Greene

“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture - not just organize it.”
― Gregg L. Witt, The Gen Z Frequency: How Brands Tune In and Build Credibility

“If you have all the knowledge, but no personality, you are a specialist. If you have all the personality, but no knowledge, you are a Kardashian.”
― Douglas Kruger