Janet

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http://www.janetwalters.com

Paris, Rêves et P...
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Eat to Beat Your ...
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The Complete Beck...
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“In an era of fake news, and the filter bubble, [Gen Z is] also more likely to be able to push through the noise. . . Not only are they able to consume more information than any group before, they have also become accustomed to cutting through it. They are perhaps the most brand-critical, bullshit-repellent, questioning group around and will call out any behavior they dislike on social media. (Little wonder brands are quaking in their boots.)”
Lucie Greene

Douglas Kruger
“If you have all the knowledge, but no personality, you are a specialist. If you have all the personality, but no knowledge, you are a Kardashian.”
Douglas Kruger

Maya Angelou
“There is no greater agony than bearing an untold story inside you.”
Maya Angelou, I Know Why the Caged Bird Sings

“Brands targeting Gen Z need to look beyond the confines of traditional segmentation, the ultimate priority always has to be on alignment that helps us cultivate relationships with youth culture - not just organize it.”
Gregg L. Witt, The Gen Z Frequency: How Brands Tune In and Build Credibility

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