“Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression—to first dominate a specific niche and then scale to adjacent markets—a part of their founding narrative.”
― Zero to One: Notes on Startups, or How to Build the Future
― Zero to One: Notes on Startups, or How to Build the Future
“It is a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there.”
― Sam Walton: Made In America
― Sam Walton: Made In America
“ABCs of business decay, which are arrogance, bureaucracy and complacency.”
― The Essays of Warren Buffett : Lessons for Corporate America
― The Essays of Warren Buffett : Lessons for Corporate America
“All happy companies are different: each one earns a monopoly by solving a unique”
― Zero to One: Notes on Start Ups, or How to Build the Future
― Zero to One: Notes on Start Ups, or How to Build the Future
“Our propensity to impose meaning and concepts blocks our awareness of the details making up the concept.”
― The Black Swan: The Impact of the Highly Improbable
― The Black Swan: The Impact of the Highly Improbable
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Jorg’s 2025 Year in Books
Take a look at Jorg’s Year in Books, including some fun facts about their reading.
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