Many animals survive not by eliminating each other or keeping everything for themselves, but by cooperating and sharing.

“disruption has recently transmogrified into a self-congratulatory buzzword for anything posing as trendy and new.”
― Zero to One: Notes on Start Ups, or How to Build the Future
― Zero to One: Notes on Start Ups, or How to Build the Future
“A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.”
― Zero to One: Notes on Start Ups, or How to Build the Future
― Zero to One: Notes on Start Ups, or How to Build the Future

“Marketing is something everyone in your company is doing 24/7/365.”
― Rework
― Rework

“There are four-letter words you should never use in business. They’re not fuck or shit. They’re need, must, can’t, easy, just, only, and fast.”
― Rework
― Rework

“All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences.”
― Rework
― Rework
Sandeep’s 2024 Year in Books
Take a look at Sandeep’s Year in Books, including some fun facts about their reading.
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