Erefus

“Creating special language to influence people’s behavior and beliefs is so effective in part simply because speech is the first thing we’re willing to change about ourselves . . . and also the last thing we let go.”
― Amanda Montell, Cultish: The Language of Fanaticism—Understanding the Social Science of Cult Influence

“Totalitarian leaders can’t hope to gain or maintain power without using language to till a psychological schism between their followers and everyone else.”
― Amanda Montell, Cultish: The Language of Fanaticism—Understanding the Social Science of Cult Influence

“Modern cultish groups also feel comforting in part because they help alleviate the anxious mayhem of living in a world that presents almost too many possibilities for who to be (or at least the illusion of such). I once had a therapist tell me that flexibility without structure isn’t flexibility at all; it’s just chaos. That’s how a lot of people’s lives have been feeling. For most of America’s history, there were comparatively few directions a person’s career, hobbies, place of residence, romantic relationships, diet, aesthetic—everything—could easily go in. But the twenty-first century presents folks (those of some privilege, that is) with a Cheesecake Factory–size menu of decisions to make. The sheer quantity can be paralyzing, especially in an era of radical self-creation, when there’s such pressure to craft a strong “personal brand” at the very same time that morale and basic survival feel more precarious for young people than they have in a long time. As our generational lore goes, millennials’ parents told them they could grow up to be whatever they wanted, but then that cereal aisle of endless “what ifs” and “could bes” turned out to be so crushing, all they wanted was a guru to tell them which to pick.”
― Amanda Montell, Cultish: The Language of Fanaticism—Understanding the Social Science of Cult Influence

“words are the medium through which belief systems are manufactured, nurtured, and reinforced, their fanaticism fundamentally could not exist without them.”
― Amanda Montell, Cultish: The Language of Fanaticism—Understanding the Social Science of Cult Influence