Erefus

“Totalitarian leaders can’t hope to gain or maintain power without using language to till a psychological schism between their followers and everyone else.”
― Amanda Montell, Cultish: The Language of Fanaticism

“Language change is always reflective of social change, and over the decades, as our sources, of connections and existential purpose has shifted due to the phenomena like social media, increased globalization, and withdrawal from traditional religion we've seen the rise of more alternative subgroups-some dangerous, some not so much. "Cult" has evolved to describe them all.”
― Amanda Montell, Cultish: The Language of Fanaticism

“words are the medium through which belief systems are manufactured, nurtured, and reinforced, their fanaticism fundamentally could not exist without them.”
― Amanda Montell, Cultish: The Language of Fanaticism

“That’s because language doesn’t work to manipulate people into believing things they don’t want to believe; instead, it gives them license to believe ideas they’re already open to. Language—both literal and figurative, well-intentioned and ill-intentioned, politically correct and politically incorrect—reshapes a person’s reality only if they are in an ideological place where that reshaping is welcome.”
― Amanda Montell, Cultish: The Language of Fanaticism