“humans find the sweet spot sandwiched between “too easy” and “too difficult” irresistible. It’s the land of just-challenging-enough computer games, financial targets, work ambitions, social media objectives, and fitness goals. Addictive experiences live in this sweet spot, where stopping rules crumble before obsessive goal-setting. Tech mavens, game developers, and product designers tweak their wares to ensure their complexity escalates as users gain insight and competence.”
― Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
― Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Logan’s 2024 Year in Books
Take a look at Logan’s Year in Books, including some fun facts about their reading.
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