Peter Keller

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Book cover for Win Bigly: Persuasion in a World Where Facts Don't Matter
The common worldview, shared by most humans, is that there is one objective reality, and we humans can understand that reality through a rigorous application of facts and reason. This view of the world imagines that some people have already ...more
Peter Keller
Key point- most people think they view the world through a logjical filter. Confirmation bias supports their own view to themselves
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