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“It suggests that while high physical availability is an essential requirement for high market share it does not guarantee market share.”
― How Brands Grow: What Marketers Don't Know
― How Brands Grow: What Marketers Don't Know
“Similarly, we found that more than half the submissions from established brands were cases of advertising being started again after a very long hiatus.”
― How Brands Grow: What Marketers Don't Know
― How Brands Grow: What Marketers Don't Know
“Building mental availability requires distinctiveness and clear branding, while brands seldom compete on meaningful differentiation.”
― How Brands Grow: What Marketers Don't Know
― How Brands Grow: What Marketers Don't Know
“in terms of mental and physical availability. Even product innovation largely works (when it works) by enhancing mental availability and gaining further physical distribution.”
― How Brands Grow: What Marketers Don't Know
― How Brands Grow: What Marketers Don't Know
“Because in order to form universal laws, naïve rationalists have to pretend that context doesn’t matter.”
― Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
― Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Alejandro Salazar’s 2025 Year in Books
Take a look at Alejandro Salazar’s Year in Books, including some fun facts about their reading.
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