Alejandro Salazar

“Logic requires that people find universal laws, but outside of scientific fields, there are fewer of these than we might expect.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

“So the maintenance of mental availability depends on the quality of branding and advertising. Distinctive, consistent icons and imagery build memory associations that allow a brand to be noticed and recalled in a range of buying situations. This is a huge part of brand custodianship,”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

“It suggests that while high physical availability is an essential requirement for high market share it does not guarantee market share.”
― Byron Sharp, How Brands Grow: What Marketers Don't Know

“The same is true of scientific progress. It is easy to depict a discovery, once made, as resulting from a logical, and linear process, but that does not mean that science should progress according to neat, linear and sequential rules.”
― Rory Sutherland, Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life