“One way to remember who you are is to remember who your heroes are.”
― Steve Jobs
― Steve Jobs
“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?”
― Steve Jobs
― Steve Jobs
“What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.”
― Steve Jobs
― Steve Jobs
“If it's not bourbon or sweatpants, it's going in the garbage.... No, don't get creative. Now is not a creative time. Now is a bourbon and sweatpants time.”
― Sh*t My Dad Says
― Sh*t My Dad Says
“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”
― Steve Jobs
― Steve Jobs
Ryan’s 2025 Year in Books
Take a look at Ryan’s Year in Books, including some fun facts about their reading.
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