Kingpixel

“Of course, a first-time computer user cannot map what they see on a screen to a prior digital experience. However, their cognitive processing of any digital artifact will still be based on natural language. Linguistically associating physical-world metaphors to on-screen actions and objects allows them to participate in a human-to-computer interaction.”
― Daniel Rosenberg, UX Magic

“If you design entirely based on intuition without ever gathering intel from a single human being who might at some point in their life come into contact with your business, I’m sorry, but you just aren’t a user experience designer.”1”
― Sarah Horton, A Web for Everyone: Designing Accessible User Experiences

“Starting the design process focused on graphic design instead of interaction design is a common and costly amateur mistake. However, to deliver a professional quality experience, the execution stage must finish strong in this area. One of the economic advantages of conceptual model-based IxD is that, by the time high-fidelity mockup generation becomes appropriate, the foundation will be so stable that the graphic design work will require far fewer iterations.”
― Daniel Rosenberg, UX Magic

“NEVER start sketching screens and then try to reverse-engineer a CM from them. This is a rookie mistake that can get you ejected from the Jedi academy.”
― Daniel Rosenberg, UX Magic