Ron Payne

“Mr. Customer, it’s been such a pleasure working with you. If you know anyone who’s in a similar situation to yourself, we’d love you to give them one of these gift cards which entitles them to $100 off their first consultation with us. One of the reasons we’re able to keep the cost of our service down is because we get a lot of our business through referrals from people like you.”
― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

“The main point is that measuring, managing and improving your key marketing numbers, even by an incremental amount, can have a massive impact on the end result. Small hinges swing big doors.”
― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

“Ideas are important. Principles are important. Words are important. Your word is the most important of all. Your word is who you are.”
― Tom Clancy, Clear and Present Danger

“Sell Them What They Want but Give Them What They Need”
― Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd