“Irrational loyalty exists when customers are so dedicated to a certain brand that their lives would be diminished if that product disappeared. Irrational loyalty means customers wouldn't even consider using an alternative brand; they'd feel like they were cheating. The way brands build irrational loyalty among their customers is by bonding emotionally.”
― Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
― Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
“A bird sitting on a tree is never afraid of the branch breaking, because its trust is not on the branch but on its own wings.”
― Understanding & Building Confidence
― Understanding & Building Confidence
“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.”
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“The artist is the creator of beautiful things. To reveal art and conceal the artist is art's aim. The critic is he who can translate into another manner or a new material his impression of beautiful things. ”
― The Picture of Dorian Gray
― The Picture of Dorian Gray
Ladybug Podcast Book Club
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— last activity Jul 05, 2020 03:26PM
Book club for Ladybug Podcast
Gabriel’s 2025 Year in Books
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