“Irrational loyalty exists when customers are so dedicated to a certain brand that their lives would be diminished if that product disappeared. Irrational loyalty means customers wouldn't even consider using an alternative brand; they'd feel like they were cheating. The way brands build irrational loyalty among their customers is by bonding emotionally.”
― Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
― Irrational Loyalty: Building a Brand That Thrives in Turbulent Times
“Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident. Just do it and eventually the confidence will follow.”
―
―
“Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.”
―
―
“A bird sitting on a tree is never afraid of the branch breaking, because its trust is not on the branch but on its own wings.”
― Understanding & Building Confidence
― Understanding & Building Confidence
Ladybug Podcast Book Club
— 398 members
— last activity Jul 05, 2020 03:26PM
Book club for Ladybug Podcast
Gabriel’s 2025 Year in Books
Take a look at Gabriel’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by Gabriel
Lists liked by Gabriel























