“The referral is the easiest prospect in the world to sell. Ask any professional who hates selling (accountants, architects, lawyers) -- they'll tell you that 100% of their new business comes from referrals. That's because they're not capable of making sales calls and rely on the fall-in-your-lap method of selling.”
― The Sales Bible: The Ultimate Sales Resource
― The Sales Bible: The Ultimate Sales Resource
“Whether you believe it, deny it, wish for it or embody it, the truth does not change. There is a force within the universe that choreographs everything, and it is found right inside you.”
― The Gene Keys: Embracing Your Higher Purpose
― The Gene Keys: Embracing Your Higher Purpose
“You were raised to think in patterns set by others. To be as successful as you want to be, it may take getting out of those traditional patterns. Most people don't get out of their comfort zone. Most people don't attain the level of success they set out to achieve. I wonder if there's any correlation between those two statements?”
― The Sales Bible: The Ultimate Sales Resource
― The Sales Bible: The Ultimate Sales Resource
“ON A COLD CALL: Be brief. You must generate interest in about 30 seconds or less, or forget it. Make a strong statement about how you can help the prospect. Don't focus on how much money you can save them. That approach seems to be wearing thin. Talk about what you do for companies like hers, or how your product has worked for others.”
― The Sales Bible: The Ultimate Sales Resource
― The Sales Bible: The Ultimate Sales Resource
“Fewer things done better,” “Communicating the right information to the right people at the right time,” and “Speed and quality of decision making.” Indeed, this is what it means to lead essentially.”
― Essentialism: The Disciplined Pursuit of Less
― Essentialism: The Disciplined Pursuit of Less
Yva’s 2025 Year in Books
Take a look at Yva’s Year in Books, including some fun facts about their reading.
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