N BARBER

“It is the study of how the human brain was designed—by natural selection—to mislead us, even enslave us.”
― Robert Wright, Why Buddhism is True: The Science and Philosophy of Meditation and Enlightenment

“KEY RESULTS benchmark and monitor HOW we get to the objective. Effective KRs are specific and time-bound, aggressive yet realistic. Most of all, they are measurable and verifiable. (As prize pupil Marissa Mayer would say, “It’s not a key result unless it has a number.”)”
― John Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“Ideas are easy. Execution is everything.”
― John Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

“My first PowerPoint slide defined OKRs: “A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organization.”
― John Doerr, Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs