Gabriel Goes

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
― Sun Tzu, The Art of War

“Appear weak when you are strong, and strong when you are weak.”
― Sun Tzu, The Art of War

“To light a candle is to cast a shadow...”
― Ursula K. Le Guin, A Wizard of Earthsea

“Marketing is a race without a finishing line”
― Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know