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“The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, what is laid before him.”
― The Kingdom of God Is Within You
― The Kingdom of God Is Within You
“but you had better realize you are adding apples and oranges (that is, doctor sales + engineer sales) to get your final totals, and in so doing, you are leaving yourself open to misinterpreting the data badly. Most important, market, when it is defined in this sense, ceases to be a single, isolable object of action—it no longer refers to any single entity that can be acted on—and cannot, therefore, be the focus of marketing.”
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
“the real news is the deep and dividing chasm that separates the early adopters from the early majority. This is by far the most formidable and unforgiving transition in the Technology Adoption Life Cycle, and it is all the more dangerous because it typically goes unrecognized.”
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
“The company failed because its managers were unable to recognize that there is something fundamentally different between a sale to an early adopter and a sale to the early majority, even when the company name on the check reads the same. Thus, at a time of greatest peril, when the company was just entering the chasm, its leaders held high expectations rather than modest ones, and spent heavily in expansion projects rather than husbanding resources.”
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
― Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Dhaval Bhatt’s 2025 Year in Books
Take a look at Dhaval Bhatt’s Year in Books, including some fun facts about their reading.
216 books
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67 friends
76 books
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439 friends
147 books
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21 friends
6 books
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136 friends
848 books
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103 friends
53 books
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56 friends
96 books
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120 friends
129 books
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165 friends
More friends…
Favorite Genres
Polls voted on by Dhaval Bhatt
Lists liked by Dhaval Bhatt
