“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
― Don't Make Me Think: A Common Sense Approach to Web Usability
― Don't Make Me Think: A Common Sense Approach to Web Usability
“advertising symbolizes the art of making people dissatisfied with what they have.”
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
“In order to tame people into the desired pattern, victims must be brought to a point where they have lost their alert consciousness and mental awareness. Freedom of discussion and free intellectual exchange hinder conditioning. Feelings of terror, feelings of fear and hopelessness, of being alone, of standing with one's back to the wall, must be instilled”
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
“We must never assume that local practice conforms with state theory.”
― Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed
― Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed
“If it can’t be used for evil, it’s not a superpower.”
― Hooked: How to Build Habit-Forming Products
― Hooked: How to Build Habit-Forming Products
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