“It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.”
― Don't Make Me Think: A Common Sense Approach to Web Usability
― Don't Make Me Think: A Common Sense Approach to Web Usability
“advertising symbolizes the art of making people dissatisfied with what they have.”
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
“In order to tame people into the desired pattern, victims must be brought to a point where they have lost their alert consciousness and mental awareness. Freedom of discussion and free intellectual exchange hinder conditioning. Feelings of terror, feelings of fear and hopelessness, of being alone, of standing with one's back to the wall, must be instilled”
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
― The Rape of the Mind: The Psychology of Thought Control, Menticide, and Brainwashing
“We must never assume that local practice conforms with state theory.”
― Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed
― Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed
“The idea that a person is at fault when something goes wrong is deeply entrenched in society. That’s why we blame others and even ourselves. Unfortunately, the idea that a person is at fault is imbedded in the legal system. When major accidents occur, official courts of inquiry are set up to assess the blame. More and more often the blame is attributed to “human error.” The person involved can be fined, punished, or fired. Maybe training procedures are revised. The law rests comfortably. But in my experience, human error usually is a result of poor design: it should be called system error. Humans err continually; it is an intrinsic part of our nature. System design should take this into account. Pinning the blame on the person may be a comfortable way to proceed, but why was the system ever designed so that a single act by a single person could cause calamity? Worse, blaming the person without fixing the root, underlying cause does not fix the problem: the same error is likely to be repeated by someone else.”
― The Design of Everyday Things
― The Design of Everyday Things
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