Timothy G

“First, any product, idea, or behavior can be contagious. We’ve talked about blenders (Will It Blend?), bars (Please Don’t Tell), and breakfast cereals (Cheerios). “Naturally” exciting products, like discount shopping (Rue La La) and high-end restaurants (Barclay Prime’s hundred-dollar cheesesteak) and less traditionally buzz-worthy goods like corn (Ken Craig’s “Clean Ears Everytime”) and online search (Google’s “Parisian Love”). Products (iPod’s white headphones) and services (Hotmail) but also nonprofits (Movember and Livestrong bands), health behaviors (“Man Drinks Fat”), and whole industries (Vietnamese nail salons). Even soap (Dove’s “Evolution”). Social influence helps all sorts of products and ideas catch on.”
― Jonah Berger, Contagious: Why Things Catch On