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“We aren’t doing user experience design if we haven’t actually seen a user experience it.”
― Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
― Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”
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“I am fooling around not doing anything, which probably means that this is a creative period, although of course you don’t know until afterward. I think that it is very important to be idle. I mean, they always say that Shakespeare was idle between plays. I am not comparing myself to Shakespeare, but people who keep themselves busy all of the time are generally not creative. So I am not ashamed of being idle.”
― Creativity: Flow and the Psychology of Discovery and Invention
― Creativity: Flow and the Psychology of Discovery and Invention
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.”
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