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Stephan Pire
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"but going back and forward, so many cases, so many useful informations" — Feb 22, 2013 04:07AM
"but going back and forward, so many cases, so many useful informations" — Feb 22, 2013 04:07AM
Stephan Pire
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Reading for the 2nd time
read in May 2014
Stephan Pire said:
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Great book, easy & fast to read. It comes as a great introduction for non-Marketeers inside a Management Team.It comes as a great warm-up before reading Blue Ocean Strategy How to Create Uncontested Market Space and Make Competition Irrelevant ...more "
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