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“Social normalization of deviance means that people within the organization become so much accustomed to a deviant behavior that they don’t consider it as deviant, despite the fact that they far exceed their own rules for elementary safety,” Vaughan said in an interview. “But it is a complex process with some kind of organizational acceptance. The people outside see the situation as deviant whereas the people inside get accustomed to it and do not. The more they do it, the more they get accustomed.”
Gardiner Harris, No More Tears: The Dark Secrets of Johnson & Johnson

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