Status Updates From Evil Plans: Having Fun on t...

1.figure out what your gift is, and give it to people on a regular basis. 2.Make sure it's received as a real gift, not as an advertising message. 3. Then figure out exactly what it is that your trail of bread crumbs leads back to.

Pg 127 "Your average product might be useful, offer good value, and all that market friendly stuff, but the best Evil Plan offers something much more for people - a chance to buy into an idea that matters, and share it with people who matter to them."

Pg 131 "Expressive Capital.our products make it easier ...to find and/or Express meaning, narrative, metaphor, purpose, explanation and relevance in her own life"