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Starting & Building a Nonprofit: A Practical Guide
by

Peri Pakroo

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Statistics consistently show that the vast majority - roughly 80% - of charitable dollars given in the United States comes from regular individuals, not from wealthy corporations or foundations. … Never overlook the giving power of individual donors - and make the most of their generosity by making your appeals to them a priority in your fundraising plan.

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Rule of thumb: fundraising cost should be no more than 25% of your funds raised

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