Status Updates From What More Can I Say?: Why C...

Emotional themes Speak to the heart of her lower the bar on fear Apologize sincerely promptly Consider storytelling a basic skills for success Beware the backstory Personalize with the photo Engage multiple Senses

"They understand that giving based solely on emotion is ineffective and will not always lead to wise decision making. But they definitely understand that appeals based only on logic do not persuaded. Their goal has become to touch the heart of informed donors."

"Charities, particularly, depend on an emotional appeal – particularly stories – to move donors to action. In fact, researchers… have done studies that suggest appealing to donors with logic and statistics actually reduces their charitable giving."

"Cost-cutting situations also commonly called for emotional peels to change behavior… Metaphors, analogies, straightforward freezing, examples – all of these are part of speaking to the heart is a leader Politicians understand the power of an emotional appeal to move the nation."

"Even in large corporations that focus on very logical approaches to strategy, culture, and analysis of data, change happens because the leaders find a way to help people see problems or solutions in ways that influence their emotions, not just their reasoning."

#8-use emotion, speak to the heart . Shaul Fox's 5 domains that touch listener's emotions: the core msg, phrasing of the msg, characteristics of the leaders, interaction of ldrs w/ those going through the change, the setting. Show don't tell. Apologize quickly & sincerely. Engage multiple senses. #9- Understand perspective. Active listening.

#7: Be specific. Down with generic messages. Tailor to your audience. Make it personal. Provide context for the not so obvious. Toss a big tent over the discussion, give relevant reasons in the right order, tell HOW, not just what or why. Anchor your point. Make pain less intense. A lot packed into this little chapter.

4th principle: Tact. Hear that Donald Trump?! "Some word choices turn people off because they are tasteless, tactless or pompous." Neutralize hot words. PRACTICE before high-risk or highly charged conversations. 5th: law of Potential vs. Achievement. I have a little problem really seeing this one. 6th: Distinction vs. Dilution. reduce length of presentations, cut the clutter from slides. feedbK frm listener.

2nd principle is Collaboration, which I always find is easier said than done if you haven't already "hooked" the group. This chap should help with strategies to get that buy-in. The 3rd principle: Keep the message simple. Promotes clarity and focus.