Kevin Taylor’s Reviews > What More Can I Say?: Why Communication Fails and What to Do About It > Status Update
Kevin Taylor
is on page 118 of 160
"Cost-cutting situations also commonly called for emotional peels to change behavior… Metaphors, analogies, straightforward freezing, examples – all of these are part of speaking to the heart is a leader Politicians understand the power of an emotional appeal to move the nation."
— Jan 16, 2016 04:27PM
Like flag
Kevin’s Previous Updates
Kevin Taylor
is on page 119 of 160
Emotional themes Speak to the heart of her lower the bar on fear Apologize sincerely promptly Consider storytelling a basic skills for success Beware the backstory Personalize with the photo Engage multiple Senses
— Jan 16, 2016 04:33PM
Kevin Taylor
is on page 119 of 160
"They understand that giving based solely on emotion is ineffective and will not always lead to wise decision making. But they definitely understand that appeals based only on logic do not persuaded. Their goal has become to touch the heart of informed donors."
— Jan 16, 2016 04:30PM
Kevin Taylor
is on page 119 of 160
"Charities, particularly, depend on an emotional appeal – particularly stories – to move donors to action. In fact, researchers… have done studies that suggest appealing to donors with logic and statistics actually reduces their charitable giving."
— Jan 16, 2016 04:29PM
Kevin Taylor
is on page 115 of 160
"Even in large corporations that focus on very logical approaches to strategy, culture, and analysis of data, change happens because the leaders find a way to help people see problems or solutions in ways that influence their emotions, not just their reasoning."
— Jan 16, 2016 04:20PM
