Status Updates From Sehen. Das Bild der Welt in...

“Publicity turns consumption into a substitute for democracy. The choice of what one eats (wears,drives) takes the place of significant political choice. Publicity helps to mask and compensate for all that is undemocratic within society. And it also masks what is happening in the rest of the world. Publicity adds up to a kind of philosophical system. It explains everything in its own terms. It interprets the world.

“Money is life. Not in the sense that without money you starve. Not in the sense that capital gives one class power over the entire lives of another class. But in the sense that money is the token of, and the key to, every human capacity. The power to spend money is the power to live. According to the legends of publicity, those who lack the power to spend money become literally faceless.”

“Publicity is about social relations, not objects, its promise is not of pleasure, but of happiness: happiness as judged from the outside by others.”

“Pubilclty is not merely an assembly of competing messages: it is a language in itself which is always being used to make the same general proposal. Within publicity, choices are offered between this cream and that cream, that car and this car, but publicity as a system only makes a single proposal:
It proposes to each of us that we transform ourselves, or our lives, by buying something more.”