Status Updates From Financial Management for Te...

"You might be anticipating the next stage in this reasoning. If we're willing to give away our product to gain a decent market share, then why not go even further, and have negative selling prices? Why not pay the customer to take the product away? Successful companies have indeed used this approach to ensure their growth, in a market which has little room for multiple players."

"However, you should always be looking to learn from your actions along the way, including why your aims did not pan out as expected, and to what degree.”