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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) by
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Sebastian
is on page 23 of 320
A new model is necessary that is based on the understanding that consumers are people and recognizes that people are inherently complex, emotional, unpredictable creatures, whose relationships with each other and with the things (brands products and advertising) around them are more important than the things itself.
— Mar 18, 2026 05:29PM
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Sebastian
is on page 20 of 320
Effectiveness vs efficiency
Doing the right thing / doing something the right way
— Mar 18, 2026 05:11PM
1 comment
Doing the right thing / doing something the right way
Courtney Yamada
is on page 31 of 320
Ngl I may quit this book alr😭
— Feb 07, 2025 04:20PM
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