Status Updates From Truth, Lies, and Advertisin...

Humans are complex

A new model is necessary that is based on the understanding that consumers are people and recognizes that people are inherently complex, emotional, unpredictable creatures, whose relationships with each other and with the things (brands products and advertising) around them are more important than the things itself.

Effectiveness vs efficiency

Doing the right thing / doing something the right way

Ngl I may quit this book alr😭