Status Updates From Pink Tax and the Law: Discr...

"As illustrated by these numerous studies, and many others that were not mentioned here, gender-pricing constitutes a problem that cannot be simply explained by the willingness of women to pay an additional amount for 'feminine' products and/or for products adapted to their 'special needs'."

"To shape customers' choices into a more profitable and predictable pattern and to prevent the handing down of baby clothes from one child to the next (which was effortlessly feasible with gender-neutral colours) as much as possible, cloth manufacturers adopted and applied 'the pink and blue coding'."