Status Updates From Jesus and John Wayne: How W...

Du Mez seeks to define what exactly defines “evangelicals” or “evangelism”. She defines it in terms of culture that has been created, and sold.

I instantly think of the products sold at lifeway that were often low quality knock-offs with “Christian” branding.

These products (books, movies, music, etc) created an immersive culture that evangelicals could live in, safe from the outside world.