Status Updates From Humanizing B2B
Humanizing B2B by
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Trường
is on page 151 of 205
Start with the feelings u want customers to have then own that feeling.
— Oct 12, 2025 10:10AM
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Trường
is on page 119 of 205
The authors of this book don't practice their own advices. There's zero story telling and an overreliance on statistics in this book.
— Oct 08, 2025 09:41AM
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Trường
is on page 100 of 205
- Present your product as being part of a larger movement.
- Storytelling
- Generate trust
- Intrigue, surprise, entertain
- Act accordingly to prove your purpose
— Oct 07, 2025 09:27AM
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- Storytelling
- Generate trust
- Intrigue, surprise, entertain
- Act accordingly to prove your purpose
Trường
is on page 78 of 205
You want to be a teacher not a salesperson. Also I guess education =/= teaching about the product features, but teaching about possibilities.
— Oct 04, 2025 09:05PM
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Trường
is on page 60 of 205
Okay so ABM isn't an all in one solution. You still need mass appeal and awareness from new customers in B2B.
— Oct 03, 2025 11:30PM
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