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" Now that the context of reading is again shifting, from the private page to the communal screen, authors will adapt once more. They will increasingly tailor their work to a milieu that the essayist Caleb Crain describes as "groupiness", where people read mainly "for the sake of a feeling of belonging" rather than for personal enlightenment or amusement. " P. 107

A certain shift we can see on Booktok

"our thoughts can exert a physical influence on, or at least cause a physical reaction in, our brains. We become neurologically what we think."


"The vital paths in our brains become the path of least resistance"