E.H. Drake’s Reviews > Let the Story Do the Work: The Art of Storytelling for Business Success > Status Update

Loving the focus on point of view

Questions indicate that you've created the opportunity for a real dialogue, rather than a one way monologue. That means the a central objective of your story is to inspire questions in your audience.

This right here is why I don't read literature specific marketing but more general marketing. This ties beautifully into subtle exposition/no info dumping. Ideas between the two tasks just translate seamlessly.

Questions indicate that you've created the opportunity for a real dialogue, rather than a one way monologue. That means the a central objective of your story is to inspire questions in your audience.

This right here is why I don't read literature specific marketing but more general marketing. This ties beautifully into subtle exposition/no info dumping. Ideas between the two tasks just translate seamlessly .

"Questions indicate that you've created the opportunity for a real dialogue, rather than a one way monologue"

I love how this translates to subtle exposition. This is why I don't read marketing books about marketing my books but more general ones remind me how the principle of story transfer so smoothly between these tasks.

Still in the intro but I like this writers thinking and presentation of ideas. The metaphor is very useful.