Victoria’s Reviews > Ogilvy on Advertising > Status Update

I'm loving the fact that my English reading skills have excelled to the point that I've been able to take notes at this moment of the reading that will help me out to start planning a (very) basic ad campaign.

"When Aeschines spoke, they said, 'How well he speaks.' But when Demosthenes spoke, they said, 'Let us march against Philip.'"

"The myth that all advertising increases sales to some degree. It doesn't."

"Do your homework - I have always found this extremely tedious, but there is no substitute for it. First, study the product you're going to advertise."

I've been reading and re-reading the 15-way list of make illustrations work for ads, and I would've loved to have a group of advertising fellows to discuss them - I think such advices are to make the best of them no matter the channel we're using to advertise something.

I've also studied them along with an audio-course called 'History of Advertising' available in Spanish in Platzi. Everything makes more sense now!

This is definitely the first of many readings I'm gonna do of this book in the future. These last pages have been so insightful I can't wait for starting applying them in my advertising studies.

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I'm loving reading Ogilvy's thoughts on what he did best! Page 44 includes something every professional individual would find really useful for their careers.