Linda’s Reviews > Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World > Status Update

“most people don’t post about the slog because it’s more interesting to share the milestones than the grunt work”.

“Women wanted to learn about finances from other women, but the financial consulting industry was traditionally male dominated.”

I like the emphasis on not allowing the pesky stepsister of imposter syndrome (comparisonitis) to let you compare yore back-end work (complete with loose ends and late nights) to someone else’s front-end work that’s polished and pristine.

Building an email list is like owning a house, versus building a social media presence, which is like “building your business on rented land”. Plus email does a better job of turning prospects or avatars into paying customers.

“In today’s marketplace, building your business is building your email list.”

Content creation calendar: For 30 to 60 minutes, brainstorm 8 weeks of free content.

Create and share content once a week. Give away your best stuff for free. Batch similar tasks and work on them simultaneously, to decrease distraction and increase productivity. And schedule out your time.

Beyond the avatar and social media emphases (and definitely beyond the people pleasing bits) are some good insights. ‘Content precedes design. Design in the absence of content is not design, it’s decoration.’ - Jeffrey Zeldman

Finding the courage v confidence discussion intriguing. Why is courage a choice versus earned confidence? Not sure I’m seeing that confidence is only based on a small but growing litany of successes, I’d say it’s more of a value assessment and the knowledge that no one can shake your tree.

“But the devil you know is still …the devil. Security trucks us into believing that we have enough and that we don’t desire more - even when it’s very obvious that we do desire more.”