mush♡’s Reviews > Everything is Marketing: The Ultimate Strategy for Dental Practice Growth > Status Update

y'all non fiction is so difficult for me to get through and this might be the quickest i read a non fiction book because of my job and yet i was really struggling in the end there. we did it folks.

i think this book is making me realize i don't like marketing and i really respect people who have gone into marketing and advertising especially in the constantly shifting environment of companies and the internet and ai, like yall make it look so easy but that stresses me out

y'all i fear as a girlie pop with a BFA, i lowkey have no business reading a book giving me marketing advice that's literally saying not to do the advertising yourself and hire someone with an advertising and marketing degree instead. but hey! i'm being paid to gather intel so continuing to gather it i shall!

and when he said there's certain phrases he recommends using to succeed on phone calls with patients like an actor who recites their script just right to have the audience believe them i really felt that. i truly connected with that phrase. finally felt seen by the dental book.

there is literally a section in the chapter i just read that was like "technology doesn't work as a marketing tool if the patient doesn't know you have it", and then a week later one of our patients literally didn't know we had this technology in the office and that is what was hindering him from keeping his crown appointments and i thought huh. maybe this book is onto something...

you know what i CAN get behind? the book pushing for loyalty! i too believe that's a core value! taylor swift did once say "they don't make loyalty like they used to" and she's absolutely right! be loyal! tell em fred!

I genuinely don't know how to read non fiction. Like I truly just don't think I engage with it in the way that I should and it's truly frustrating. Like so many people get these plans of actions like guys I'm not a visionary I'm a story teller help.