Reader’s Reviews > The $100 Startup: Fire Your Boss, Do What You Love and Work Better To Live More > Status Update

Take your skills, activities, and passions to a higher level to create better returns

# hub-and-spoke model = HQ & franchise branches
: The goal for each outpost is to support the work of the home base, not usually the outpost itself.

# partnership or joint venture
: 1+1=3+
+ 1-page agreement

# outsourcing
- can only hire contractors

# affiliate program: high commission -> higher-quality partners

Scaling: horizontal vs vertical. But optional.

Tweaks
# Increase in traffic (attention), conversion (A/B testing with Google Optimizer) with a focus on where users come from, avg sales price (upsell, cross-sell, sales after sale)
# Sell more to existing customers

Service to product, product to service.

a price increase filters some customers away while making up for the loss with higher overall income

No money, no business.

make sure that your recurring activities are as directly tied to making money as possible

Spend the least possible and make the most possible.
- Spend only on things that have a direct relationship to sales

Pricing
- based on the benefits, not based on your efforts.
- a LIMITED range of prices (eg. flight tickets)
= not asking if they want it. which one they want to buy
- recurring

Hustling = Talk + Work = Connect + Create

Make sth worth talking about -> Spread it

Strategic Giving: Freely give, freely receive

Yes, then Hell yeah. If so-so, turn it down.

# One-Page Promotion Plan (daily, weekly, monthly) -> hustling marketing

Launch with a series of regular communications with prospects and existing customers
- Timeliness creates "now"

Goal of a good launch: to preserve your relationship with other prospects and increase your influence.

Post-launch: short break -> next lunch prep for more sales, more customers, more influence.
+ Serve people, who weren't interested, with something else later.

# 39-Step Product Launch Checklist

Orange and Donut at a marathon -> the right people at the right time

Think to make ur offer even MORE compelling

Very best offer: "You must have this right now!” feeling (urgency)
= Why should people act now?
- Counter objections in advance -> FAQ
- Incredible guarantee OR no guarantee at all
- Go beyond their expectations (small things count)

business model from traditional systems that lack transparency

Test the market size with the number & relevancy of Google keywords

sell to someone who knows they have a problem
- user persona -> find & ask them about the idea
- test for free -> feedback and confidentiality

Different but BETTER solution (price competition X)

Blogs & comments for marketing

1st sales asap

social project within for-profit business

~140 chars mission statement

On-demand for changing needs

Who are they? where are they and how do you find them
doesn't have to be traditional demographics like age, gender

when many people are interested in sth but have a hard time implementing it in their daily lives -> make a solution

Very simple survey: ask if they’d be willing to pay. Not if they LIKE

Possibilities List & the Decision-Making Matrix
: impact, effort, profitability, vision -> the total scores

Build a business for your location independence = freedom.

the business of information publishing is both common and highly profitable.

The same contents in different markets (countries) might work.

Many examples that inspire while reading.

Get specific about what you can REALLY do FOR someone

Consultant Biz: charge at least $100/h

Passion Biz: Passion is just a part of the equation; passion + skill -> problem + marketplace = opportunity

Sometimes, it’s not worth making your passion a business.