Matt Hutson’s Reviews > Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation Into Revenue > Status Update

Through love and care and your Connections in life just align when everything is falling apart. Rory and AJ Vaden just happened to fall upon the right opportunity at a dire time in their life when they both lost their career, Lewis Howes just came along and said 'Hey I need your help, help me brand myself as a leader for people who are self doubting. That's how Brand Builders Group was born.

Still deep in Wealthy and Well-Known—and the insights keep stacking. A personal brand isn’t what you do; it’s who you are. Reputation = Results × Reach, and the truth is, the best idea doesn’t win—the best communicator does. Your brand should move people emotionally and make them feel something, because that’s what lasts. Emotion, not exposure, is what makes you unforgettable.

The Vadens nail it in Wealthy and Well-Known. A personal brand is your reputation. Reputation = Results × Reach. Your work matters, but only if people know it exists. The best idea doesn’t win; the best communicator does. Marketing is art—the art of creating and the art of letting people know you created. In the end, jobs end, titles fade, but reputation follows.

A.J. Vaden opens Wealthy and Well-Known with raw honesty—after years of nonstop work, she lost her job just weeks after giving birth. Her realization? Every success, failure, and struggle becomes part of your unique story, and your story’s purpose is to serve others. A personal brand isn’t about showing off; it’s about transforming your experiences into something that helps people.