Matt Hutson

“Not 'what's this brand I heard about', but 'what's this brand I keep on hearing about'.”
― Kris Olivo, The Grand Opening Game Plan: Secrets From 100+ Grand Openings: Strategies & Tactics We Learned To Acquire Customers Before Launch

“Why would we choose to focus on problems that impact small groups of people if we could address the problem that impacts everyone—especially if, in doing so, we could significantly impact all those other, smaller problems?”
― David A. Sinclair, Lifespan: Why We Age—and Why We Don't Have To

“most of the top skills required to future-proof a career fall under communication in all its forms: storytelling, public speaking, synthesizing and clarifying messages, translating information for different audiences and contexts, crafting an inspiring vision, developing relationships, and inspiring trust.”
― Carmine Gallo, The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman

“You cannot buy a viral coefficient. Its growth depends directly on the value of your product or service provides and whether people are sharing that with others. Grand openings are directly related to your initial viral coefficient.”
― Kris Olivo, The Grand Opening Game Plan: Secrets From 100+ Grand Openings: Strategies & Tactics We Learned To Acquire Customers Before Launch