Mrs Calloway’s Reviews > Influence: The Psychology of Persuasion > Status Update

The greater the number of people that find any idea correct, the more the idea will be correct.

When there is an unbearable and intense commitment to your beliefs, no other truth is tolerable.

Attachments to our beliefs will be our demise. When there’s flexibility and fluidity with our beliefs, and an ability to be open to other side sides of the story then we can be free from our egos and from suffering.

What we prefer to be true will seem to be true

Some nightclubs create long waiting lines outside when there is room inside to create the illusion that that nightclub is higher in demand

Advertisers love to inform us when a product is the fastest growing or the best selling because they don’t have to convince us directly that the product is good

Bartenders often salt their tip jars With a few dollar bills at the beginning of an evening to simulate tips left by prior customers, And thereby to give the impression that tipping is proper barroom behaviour

We become so accustomed to taking the humorous reactions of others with fake laughter That we can be made to respond to the sound and not the actual content that’s funny

Our Folly is not that we use others laughter to decide what is humorous, it is that we choose to respond to fraudulent laughter

They use “ canned laughter” dubbed over situation comedies because psychologically we believe it is more funny and we are more likely to laugh even if it’s not actually funny