Tun Win Naing’s Reviews > Hooked: How to Build Habit-Forming Products > Status Update

action
- the simplest behaviour in anticipation of reward
- B = MAT (motivation, ability, take action)
- improve A in the product (more than M)
- 3 motivators (pleasure vs pain, hope vs fear, acceptance, rejection)
- Ability - 6 factors (time, money, physical effort, mental effort, social defiance, non-routiness)
- heuristics: Scarcity effect, Framing effect, Anchoring effect, Endowed Progress effect

finished cue

- external & internal cue
- personas
- user narratives
- associates pain/itch with company product/service as a source of relief