Femi’s Reviews > We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement > Status Update

"Those semi-regular calls to “rebrand” feminism over the decades are based on the idea that feminism has alienated so many people that the only way to get it back on track is with a makeover so hypnotically alluring that people will forget what it is they thought was so distasteful about it in the first place."