Dave Schoettinger’s Reviews > We Are All the Same Age Now: Valuegraphics, The End of Demographic Stereotypes > Status Update
Dave Schoettinger
is on page 94 of 228
The author is a marketer and has decided that his businesses are missing the boat in tailoring their advertising to age groups. He thinks defining customers by their values is a better bet and will gladly guide them through it in exchange for his consulting fees.
— May 16, 2020 07:38AM
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Dave’s Previous Updates
Dave Schoettinger
is on page 34 of 228
Forget the boomer and millennial jokes. According to David Allison shared age characteristics are, at best, an anachronistic concept. Only a few personal anecdotes have been offered as evidence so far, but I'm just getting started.
— May 15, 2020 04:49AM
