Anchit’s Reviews > Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words > Status Update

Dropped at this point. Just can't take anymore of his overselling and salesmanship. He sounds like a snake-oil salesman.

"use X technique" but the only example is his own used in his heading for the chapter. Doesn't explain whether X technique shold be limited to headings or the body as well.

The "one hypnotic command that always works" - doesn't have a single example! At the end he says "my title got you to read the entire chapter isn't it?" - and that's the limit of his example.

"tell them you're about to say something imp but will come to it in a minute. Then go to a different point. " - sounds annoying depending upon how high value the final point would deliver.

I feel that Joe oversells everything. And when you actually learn the method you feel "duh" at worst, "hmm.. okay" at best. Repeat this experience a couple of times with phrases like "secret I haven't told anyone", "million dollar secret" etc and you quickly start losing interest in these statements. I've started skimming through the book.

Most points don't really teach you something as much as "hint" you about something.

For example, one of the points itself is "BE VISUALLY ATTRACTIVE" but without going into specific details which leaves you to figure it out on your own. You have a general idea of what you think would be visually attractive, but how do you do it? Do you break up paragraphs? Add more space? Or limit each point to 2 sentences?

Some of the points are introduced and dealt with within 2 paragraphs. Like "use word pictures" after which he gives an example to explain what he means by "word pictures". But the one example about this concept is actually a user scenario.

I still don't know whether he meant to visualize an image and communicate that, or to use descriptive words that paint a picture or to talk in terms of user scenarios.

“Anything you do
which makes your listeners react because of MENTAL IMAGES
you plant in their minds is WAKING HYPNOSIS!”

By the same token, this is a clue for you to
remember: Hypnotic Writing occurs when you get out of your ego
and into the reader’s ego.

*******He means think from the reader's point of view********

(do you need help with X?)

Every time you state a fact, describe how that fact will benefit the
other person.”

suppressing emotions and how sup-
pression could be harmful

“Suppression is building bombs. When you bury an emo-
tion, you bury it alive.”

“When
was the last time you felt okay?”

“When was the last time you
felt fantastic?”

First 6 chapters are fluff. They deliver nothing but try to create your interest in his techniques. Too much of building before he does his reveal.