Cathy’s Reviews > Mindf*ck: Cambridge Analytica and the Plot to Break America > Status Update

Intriguing. The author forwards convincing theories of how analyzing enough raw data (from Facebook and other sources) can predict behavior. The author also suggests how some rationalize and hunker down when confronted by the irrational, nonsensical utterances of our President.
The bizarre story connects Brexit, African politics, and the United States. Is it all true?

Intriguing. The author forwards convincing theories of how analyzing enough raw data (from Facebook and other sources) can predict behavior. The author also suggests how some rationalize and hunker down when confronted by the irrational, nonsensical utterances of our President.