Elaine’s Reviews > Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication > Status Update

Credit to chapter 11, which ends on a nice little breakdown of researching for credible info in Google and the personal benefits of citing those sources!

"IKEA Man ... thus furthering the notion that he represents a universal symbol rather than a specific demographic."

Lady, it's right in the name and pronouns that that doodle does NOT represent a "universal" demographic, except if you along with the outmoded notion that the masculine is neutral and the feminine is 'other.'

The conclusion: proof that font choices do, in fact, impact a reader's opinion on trustworthiness.

In reality: while the serious fonts indicated more trust than Comic Sans, the most extreme ends of the survey were within 1,000 responses of each other. I don't think there's statistical significance there..?

Also, shitty (visual) chart imo. Why is each font on the X axis twice instead of stacking, etc?

With only 15 minutes to consume content, 66 percent opted to watch a video rather than read a lengthy article.
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Ugh. Video is so inefficient though. Really?