Mike Templeton’s Reviews > The One to One Future: Building Relationships One Customer at a Time > Status Update

Just wrapped the chapter on, “Take products to customers, not customers to products.” Even back in 1993, delivery was a big idea.

Such a prescient view on so many topics of today. It’s like the authors had a crystal ball! 🔮

It is a little comical to be reading about fax machines and technology like “VCR Plus,” but the core principles are still as relevant today as they were back in 1993.

“The more information you have about any customer, the deeper relationship you’ll be able to develop with that particular customer and the less likely that customer will be to leave.”

“Customer-ization is the ultimate form of customer differentiation.”

“A customer’s only reality, however, is his own individual existence—his own individual free will.”

“…the competitor who can create the highest quality relationships with its own individual customers will win those customers’ loyalty.”

“Mass media are as bland as hospital food, or anything else that has to be served the same way to everybody.”

“Mass marketing depends on making the same product for everyone, putting it in every store, and then communicating the product’s features and benefits to everybody at once.”