Semi’s Reviews > Social Media Campaigns: Strategies for Public Relations and Marketing > Status Update

"Business is busy. Deadlines must be met."
The need to be intentional and have a structured process for social media

"Social organization" - SM is a core approach, not just a tool; gives genuine relationship with customers, not superficial

Significant difference between bands integrating social media into their structure versus brands that use social media to communicate

Note: reading for my Professional Use of Social Media class