Rootul’s Reviews > Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough > Status Update

I like Michael Easter’s writing. Slot machines got more addictive by decreasing time to next play, increasing micro payouts, decreasing friction for end-user (e.g. replacing physical lever with button). Humans (and animals) are more engaged when a behavior results in unpredictable payouts. Tactics used by gambling architects have been copied into social media apps and online shopping.